|Parent Company||Ideasnu Exports|
|Sector||Lifestyle, Hypercity, Reliance Trends, Avenue Supermarts Ltd.|
|Tagline/Slogan||Global Digital Silhouette Printed|
|USP||Create Your Unique Style|
|Segment||Women looking for Ethnic Indian Casual Apparel|
|Target Group||Young Women From The Middle & Upper-Middle Class|
|Positioning||Perfect Ethnic Wear|
|Strengths|| Digitally Printed have own designing & styling team
New collection every month maintains the vibrancy od brand.
Own production setup
|Weakness|| Strong compition with high brand and low customer loyalty.
Limited brand recall due to lesser advertising compared to leading apparel brands.
|Opportunities|| Growing with new design & style.
Promotion at social media, Magazine Ads
New forms retailing like stores & online to caterlarger customer basis.
|Threats|| Competition from other design brands.
Highly fashion industry can be a serious threat.
Tax policies on Apparel.